We get asked this question at the farmers market all the time. The answer is pretty simple:

Quality. Quantity. Convenience.

Three things that make Big Deal Oatmeal a little different from the oatmeal you're used to.

1. Quality: Better Ingredients Make Better Oatmeal

We're picky about what goes into the bag because we eat this oatmeal too. Every day.

We source organic ingredients whenever possible and taste-test everything to make sure it's right for our recipes. The nuts are dry-roasted to bring out their earthy flavor, and we use exceptional spices from our Asheville neighbors at Spicewalla.

Just as importantly, our ingredients move. We make Big Deal Oatmeal in small batches and sell through them quickly, so nothing sits around for months waiting to become breakfast — the bag you take home was likely made only weeks ago.

Fresh ingredients. Thoughtful sourcing. No cutting corners to make it cheaper.

"45% Oats, 55% all the good stuff."

2. Quantity: We Don't Skimp on the Good Stuff

Here's something unusual about Big Deal Oatmeal: it's only about 45% oats.

The other 55% is all the good stuff — seeds, nuts, fruit, spices, and whatever else makes each flavor distinctive. Practically every spoonful has something going on: more texture, more flavor, more of the whole-food ingredients that turn a bowl of oats into an actual meal.

And since the good stuff is already in the bag, there's no need to buy six toppings and assemble breakfast yourself.

Scoop. Add milk or water. Done.

3. Convenience: A Seriously Good Breakfast Without the Work

Healthy eating is a lot easier when the healthy option is also the easiest one.

Big Deal Oatmeal uses a simple 1:1 ratio: 1 scoop oatmeal + 1 scoop liquid. Cook it hot, or make overnight oats and grab them from the fridge in the morning.

It's portable, grazeable, and shelf-stable before prep — no measuring out oats, seeds, nuts, and spices every morning. We already did that part.

A bag gives you 10 or 20 breakfasts, depending on size, at less than $2 per serving.

That's a pretty Big Deal for a breakfast made with ingredients this good.

So... What's the Big Deal?

Exceptional ingredients. Generous amounts of the good stuff. A healthy breakfast that's ridiculously easy to make.

That's Big Deal Oatmeal.

And if you're wondering which flavor tastes best, there's only one reasonable way to settle that.

Try a few.